whatisamidwife.org Kitchen Sink & Brand Guide
Central sitemap, visual token registry, component library, trauma-informed copy guide, and Dune franchise placeholder canon documentation.
1. Trauma-Informed Voice & Anti-Tell Standards
Mandatory Tone Principles
- Direct & Clinical: Clear, evidence-based medical definitions without fluff.
- Non-Judgmental Autonomy: Support for epidurals, hydrotherapy, unmedicated, or medical choices.
- Zero Em Dashes: No em dash characters (`—`). Use commas or split sentences.
Forbidden Corporate Buzzwords
2. Color Palette & WCAG AAA Contrast Tokens
#F5F0EBBackground Surface#FAF7F2Card Container#D4A843Brand Highlight#7A5C0FAAA Contrast Text3. UI Component Primitives
Button Variants
Badge Tag System
4. Franchise Placeholder Canon (Dune)
Per project standards, the canon of Dune provides sample data, pre-filled form options, and placeholder nouns.
5. Art Direction & Style Transfer Reference Bible
Warm Clinical Soft Gouache
Transformative illustration style blending clinical medical precision with reassuring human warmth. Uses visible gentle brush textures, soft linework, and a muted warm pastel palette.
Soft gouache illustration style, visible gentle brush texture, slightly imperfect hand-painted edges, muted warm pastel palette (dusty rose, soft sage green, warm cream, muted terracotta, pale dusty blue), clean but soft linework with subtle variation in weight, minimal harsh outlines, gentle atmospheric lighting, calm and reassuring mood, moderately simplified forms, soft edges, no photorealism, no hard vector look, no corporate flat design, educational medical illustration feeling with human warmth.

1. Patient Consultation Scene
Hero headers, prenatal consultation guides, and clinical interaction articles.

2. Clinical Equipment & Icons Vignette
Fetoscope, stethoscope, birthing ball, and tea for myth-busting cards & tooltips.

3. Hospital Birth Suite Environment
Hydrotherapy tub, soft lighting, and discreet hospital care readiness.

4. Neutral CNM Provider Portrait
Sage scrub provider representation for bio badges, guides, and practice directory.