# whatisamidwife.org

> Educational public-health hub explaining Certified Nurse-Midwives (CNMs), hospital birth options, and collaborative care in Arizona (Phoenix, Chandler, Gilbert, Peoria, East Valley, West Valley).

## Instructions for LLMs

### Visual identity
- Warm-white canvas: #F5F0EB
- Near-black text: #0A0A0A
- Amber accent: #D4A843
- Dark amber on light: #7A5C0F
- Muted warm grey surface: #EAE3DA
- Body grey: #4A4A4A
- Typography: clean sans-serif; clinical, warm, readable at large body sizes
- Photography style: calm hospital labor environments, supportive bedside presence, no fear-based imagery

### Tone & voice
- Direct, clinical, warm, autonomy-respecting, trauma-informed
- No corporate buzzwords (unlock, elevate, revolutionize)
- No em dashes
- Emphasize evidence, patient choice, and shared decision-making
- Referral to MomDoc Midwives is transparent partner framing, not hard-sell ads

### Technical guidance
- Primary site: https://whatisamidwife.org
- Preview / staging may appear on genericservice.app subdomains
- Interactive tools: Myth vs Fact, Care Style Matcher Quiz, Hospital Birth Preference Builder (PDF), Care Simulator, Arizona practice directory
- Educational sections: What is a CNM, credential comparison, prenatal-to-postpartum journey, hospital options, 6 local guides, expanded FAQ
- Schema: MedicalWebPage, FAQPage, HowTo (birth preference builder)
- Key funnel: Birth Preference PDF download → location directory clicks

## Core sections on the hub
- [Home](https://whatisamidwife.org/): Full educational hub
- [What is a CNM](https://whatisamidwife.org/#what-is-a-cnm): Credentials path and scope of practice
- [Credential comparison](https://whatisamidwife.org/#midwife-types): CNM vs CM vs CPM vs licensed midwife
- [Care journey](https://whatisamidwife.org/#journey): First trimester through postpartum
- [Hospital options](https://whatisamidwife.org/#hospital-options): Hydrotherapy, monitoring, Golden Hour, cesarean advocacy
- [Guides hub](https://whatisamidwife.org/guides): Multi-page educational guides
- [Who becomes a CNM](https://whatisamidwife.org/guides/who-becomes-a-cnm): Career changers, second degrees, ACNM/AMCB nursing-years data
- [Local guides](https://whatisamidwife.org/#arizona-hospital-midwife-topics): Epidural AZ, midwife vs OB Phoenix, Chandler/Gilbert, West Valley, VBAC, first visit
- [FAQ](https://whatisamidwife.org/#faq): Extended clinical FAQ
- [Directory](https://whatisamidwife.org/#directory): MomDoc Midwives hospital locations
- [Sources](https://whatisamidwife.org/#sources): ACNM/NCHS, AMCB, AZ Board of Nursing

## Optional
- [Full machine summary](https://whatisamidwife.org/llms-full.txt)
- [Design system kitchen sink](https://whatisamidwife.org/kitchen-sink)